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FRED & FELIA Petfood — Success story | PULPO WMS
Success story · Petfood

FRED & FELIA's 25% efficiency boost in picking and packing

An e-commerce pet food brand shipping from a 1200 m² warehouse to over 75,000 wagging tails — with FEFO rules, fresh products and zero waste powered by PULPO WMS.

FRED & FELIA Petfood logo — warehouse management system for pet food
Founding year
2018
Industry
Petfood
Sales channels
Online shop, direct sales, B2B
Warehouse
Central location, over 1200 m²
F&F Petfood warehouse — pet food inventory management with PULPO WMS
25% more picking and packing efficiency
75,000+ wagging tails served
Zero waste in the warehouse — always fresh products
The challenge

Fresh pet food, fast growth, and no room for error

FRED & FELIA pet food products managed with a petfood warehouse management system

FRED & FELIA Petfood has been creating a buzz in the ECommerce pet food industry since launching their Shopify store. From their bustling 1200 square meter warehouse, they cater to a rapidly growing, paw-tastic customer base of over 75,000 wagging tails.

Managing lots and expiration dates

Ensuring that pet food products were shipped according to their expiration dates to maintain freshness and quality required an efficient and reliable system. This was crucial to ensure the health and satisfaction of their four-legged customers.

Need for an optimized picking and packing process

As the number of orders skyrocketed, it became crucial to streamline their picking and packing operations. Ensuring timely and accurate deliveries was essential to keep their furry customers happy and their pet parents satisfied.

Maintaining precise inventory records

With an ever-expanding range of products, keeping inventory records accurate and up-to-date was a significant challenge. Preventing stockouts and overstocking was vital to meet customer demand and manage costs effectively.

The solution

What changed with PULPO WMS

FEFO rules for managing lots

PULPO WMS introduced FEFO (First Expired, First Out) rules for managing lots and expiration dates. This ensured that older stock was shipped out first, maintaining product freshness and reducing waste. By following these rules, FRED & FELIA could guarantee that their products were always fresh and of the highest quality.

25% increase in picking and packing efficiency

With PULPO WMS, the picking and packing process became significantly more efficient. Orders were processed faster and with greater accuracy, reducing delays and minimizing errors. This not only boosted productivity but also ensured that customers received their orders promptly.

Hassle-free online shopping experience

Optimized warehouse operations led to a smoother and more reliable online shopping experience for customers. The faster order processing and accurate deliveries enhanced customer satisfaction and loyalty, making shopping for pet food a breeze.

Seamless integration between Shopify and PULPO WMS

FRED & FELIA experienced a seamless integration of PULPO WMS with their Shopify store. The seamless collaboration between Shopify and PULPO WMS provided real-time updates on inventory, orders, and returns, eliminating discrepancies and enhancing accuracy. This easy setup allowed FRED & FELIA to immediately reap the benefits of both platforms working together, without any interruptions.

We're thrilled with PULPO WMS! Our picking and packing efficiency has increased by an impressive 25%. The system's user-friendly interface and seamless integration to Shopify have made our operations smoother and more efficient. We're excited to continue optimizing our processes and exploring new ways to enhance our workflow. PULPO WMS has truly been a game-changer for us, and we can't wait to see even more improvements in the future.

TL;DR

Results of the PULPO integration

25% increase in picking and packing efficiency
Always fresh products and zero waste in the warehouse
Faster order processing and accurate deliveries
Super easy inventory counting through PULPO App

Ready to run your warehouse like FRED & FELIA?

See how PULPO WMS handles FEFO picking, expiration dates and Shopify integration for pet food e-commerce in a live demo.

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