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HIDRO 220 — Success story | PULPO WMS
Success story · Ecommerce, Retail

HIDRO 220 turned lot tracking and Shopify fulfillment into one seamless system

A company specialized in high-performance hydration and nutrition products — running batch tracking, FIFO picking and automated FedEx labeling from one Shopify-connected warehouse with PULPO WMS.

Hidro 220 logo — lot tracking and Shopify fulfillment with PULPO WMS
Industry
Ecommerce, Retail
Sales channels
Online shop
Total warehousing area
200 m²
Countries
Mexico
Hidro 220 hydration products — lot tracking and FIFO fulfillment for Shopify with PULPO WMS
FIFO accurate execution for batch-based products
100% traceability — every product, box and batch tracked
Fewer picking and packing errors thanks to barcode scanning
The challenge

Lot numbers and expiration dates that Shopify wasn’t built to handle

Hidro 220 is a company specialized in high-performance hydration and nutrition products. With a growing online presence powered by Shopify, Hidro 220 wanted to deliver the same level of quality and reliability in its e-commerce operations as it does with its products.

Managing lot numbers and expiration dates in Shopify can quickly become a major operational challenge — especially for brands that deal with consumable products. While Shopify excels as an e-commerce platform, it wasn’t built to handle lot-level inventory tracking or FIFO (First In, First Out) fulfillment logic.

Why PULPO WMS?

After evaluating several warehouse management systems, Hidro 220 selected PULPO WMS because of three decisive advantages:

Native Shopify integration — seamless, plug-and-play connection that required no complex setup.
Batch & expiration date management — built-in FIFO (First In, First Out) logic to automatically pick products closest to expiration.
Order evidence & error reduction — ability to attach photos during packing and scan barcodes to ensure full traceability.

“We were looking for something that connected easily with Shopify, and PULPO already had that. It was really plug-and-play.”

The experience

The implementation process was straightforward — Hidro 220 quickly connected Shopify and set up its warehouse operations with batch tracking, barcode scanning, and automated label printing through FedEx integration. The team now handles picking & packing fully digitized with barcode scanning, blind counting tasks to verify physical and system stock match, and automated FedEx label creation directly from PULPO by entering package dimensions.

“If I have one batch expiring this month and another next year, PULPO automatically assigns the one expiring sooner. That prevents losses and ensures we always move the right stock first.”

Federico Villarreal · E-Commerce Logistics Manager, Hidro 220
Federico Villarreal, E-Commerce Logistics Manager at Hidro 220 — Shopify warehouse with PULPO WMS
5.0 Validated reviewer on G2 · 24 September 2025

“Great advanced tech Warehouse Management System, and easy to learn”

The use of barcodes for every process to reduce operation errors and the automatic assignment of lots that are next in line to expire. Also the integration with Shopify was a major factor in why we use the tool and the integration is really simple to configure. The Support by Pulpo WMS team also has been great. It is a really important tool for our daily operations.

Federico Villarreal · E-Commerce Logistics Manager, Hidro 220
The results

Hidro 220 without and with PULPO

Hidro 220 before PULPO
Hidro 220 with PULPO
Processes
Disconnected processes — Shopify orders were handled separately from warehouse operations, causing delays, manual errors, and limited visibility between sales and fulfillment.
Seamless Shopify integration — orders, stock levels, and fulfillment updates now sync automatically with Shopify, ensuring complete alignment between store and warehouse.
Picking & packing
Manual tasks & no scanning — picking, packing, and counting were done without barcode validation. Errors like wrong item shipments or stock mismatches were common.
Digitized picking & packing — barcode scanning and guided workflows drastically reduced human errors and improved processing speed and accuracy.
Inventory
Limited control over inventory — no real data on stock movements or process times, making it hard to detect discrepancies, prevent overstocking, or plan replenishment efficiently.
Real-time inventory insights — PULPO provides live visibility into every batch, order, and task, empowering the team to track performance, control stock, and scale operations confidently.
Expiration
Risk of expired stock — without expiration prioritization, products nearing their expiration date had the risk of staying on shelves too long, creating losses and compliance risks.
Automated FIFO control — warehouse teams now get real-time visibility on expiration dates, guided by barcode scanning and task validation to prevent human error.
TL;DR

Results of the PULPO integration

Accurate FIFO execution for batch-based products
Automated labeling and faster order processing
Reduction in picking and packing errors thanks to barcode scanning
Data-driven operations with real insights into counting, audits, and inventory movement times

Ready to run your warehouse like Hidro 220?

See how PULPO WMS handles FIFO lot tracking, barcode-guided picking and Shopify integration for consumable products in a live demo.

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